如果你已经接触谷歌广告有一段时间了，那么你肯定会对否定词很熟悉。
因为通过排除否定关键词 Negative Keywords，可以让你省下很多不必要的支出，也能提高广告质量进而提升排名。
这篇文章我为大家总结了否定关键词的列表，包括 1000 多个可排除的关键词，大家看完后，可以直接复制到广告后台进行排除，这样可以省下很多检查关键词的时间和精力。
否定关键词示例
比如你在投放健身器材类目，假设是 dumbbell 哑铃这个产品
你会希望用户通过搜索如下字词时展示你的广告：
- dumbbell for home
- buy dumbbell
- best dumbbells
但你肯定不希望广告在以下搜索词上展示：
- how to make dumbbells
- dumbbells exercises
那么你就需将以下否定关键字添加到列表中：
- how to
- exercises
通常我们可以建立一个 list 列表，把所有不需要的关键词统一放进去。
如何添加否定关键词列表
找到 Keywords 关键词一栏，点击 Negative Keywords 否定关键词，拉到下面有 Save to new or existing list 保存在新建或已有列表，再在下面填入列表名字（便于区分）就可以了。
至于否定关键词的匹配类型，大家应该知道谷歌广告有三大类关键词匹配类型：
广泛匹配（还有广泛匹配修饰符：+关键词）
词组匹配（符号："关键词"）
精准匹配（符号：[关键词]）
它们的详细区别可以看看我之前的文章：
而在排除否定关键词的时候，我建议用：
广泛匹配修饰符：+关键词
比如： +exersices——这样所有包含"exercises"一词的搜索词（无论词在前还是在后）都不会触发广告！
因为这样既可以排除没用的不可能带来转化的关键词，又不会影响需要的关键词。
建议排除的否定关键词（1000+）
大家可以把下面的关键词添加到任何广告系列（搜索和购物广告都可以）的排除关键词列表中。
当然，建议大家还是按需排除，不然后排除掉一些机会，那就得不偿失了。我也会分类列出来，但具体大家还是要自行筛选一下下：
通用关键词
无论你做什么产品，基本都能直接排除以下关键词：
cheap
directions
facebook
sample
samples
sampler
sampling
recipe
myspace
map
maps
video
game
games
free
no charge
no cost
youtube
vimeo
torrent
torrents
download
nude
naked
porn
udemy
craigslist
porno
大品牌词
amazon
ebay
wish
esty
aliexpress
alibaba
walmart
macy
B2B 关键词
如果你做 2B 的，可以考虑排除以下关键词：
about
advice
agencies
agency
article
articles
association
associations
blog
blogs
book
books
bulletin
bulletins
buy
case studies
case study
class
classes
club
clubs
college
colleges
conference
conferences
consultants
consulting
consumer
council
councils
course
courses
data
define
definition
developer
developers
diagram
direct hire
direct placement
education
employer
employers
employment
example
examples
FAQ
firm
firms
forum
forums
foundations
freelance
freelancer
freelancers
freelancing
full-time
guide
guides
head hunter
hiring
history
home
house
household
image
images
independent contractors
info
information
institute
institutes
intern
interns
internship
internships
job
jobs
journal
journals
learn about
logo
logos
magazine
magazines
map
maps
meaning of
metrics
news
newsletter
newsletters
newspaper
newspapers
overstock
part-time
personal
photo
photos
picture
pictures
position
positions
program
programs
refurbished
recruiter
recruiters
recruiting
report
reports
research
resource
resources
resume
resumes
review
reviews
salaries
salary
sample
samples
school
schools
seminar
seminars
staffing
statistics
stats
store
stores
success stories
success story
temp
temporary
theories
theory
training
tutorial
tutorials
universities
university
what are
what is
white paper
white papers
wiki
wikipedia
workshop
workshops
business to consumer
goods
business-to-consumer
used
vintage
recreational
recreation
hobby
diy
homes
SaaS 类型关键词
如果你卖 SaaS 值了的业务，考虑排除以下：
advice
agencies
agency
article
articles
association
associations
blog
blogs
book
bulletin
bulletins
career
careers
case
studies
case study
class
classes
club
clubs
conferences
consultant
consulting
free
define
definition
freelancing
freelancer
faq
home
house
guide
guides
full-time
fulltime
temp
temporary
what are
training
tutorial
tutorials
review
reviews
resource
report
reports
resources
workshop
workshops
wiki
wikipedia
youtube
recruiting
recruiters
salary
salaries
school
schools
university
universities
stats
求职需求关键词
这些词的搜索人群通常是想找工作或招聘，可以排除（当然如果你是猎头就另说）：
employment
hiring
hire
intern
interns
internship
internships
job
jobs
recruiter
recruiting
resume
resumes
salaries
salary
employer
group
occupation
occupations
fulltime
full time
full-time
parttime
part-time
part time
work
openings
postings
sample
pay
range
paid
recruiters
recruitor
recruitors
研究用词
避免在正在寻找研究数据的人中触发广告，这些人可能是在准备论文，或找博客写作灵感：
about
association
associations
organization
organizations
definition
define
diagram
community
example
examples
history
manual
manuals
instruction
guide
instructions
guides
model
map
maps
sample
samples
white
paper
whitepaper
whitepapers
papers
what are
what i
What is
book
books
case studies
case study
journal
journals
magazine
magazines
metrics
news
research
review
reviews
statistics
stats
success stories
success story
tutorial
tutorials
white paper
white papers
rating
ratings
opinion
opinions
article
articles
study
studies
information
info
picture
pictures
photo
photos
negative review
bad review
comparison
comparisons
contest
user manual
project
课程类关键词
除非你卖课的，否则可以排除：
classs
class
classes
college
colleges
course
courses
education
school
schools
training
universities
university
learn
community college
tutorial
tutorials
textbook
textbooks
books
st college
state college
best college
local college
低价关键词
如果你卖的是高端产品，那需要排除一些想买便宜货的搜索词。
如果你有一定的品牌知名度，或者搞促销，那可以忽略这一部分
bargain
bargains
blowout
blowouts
cheap
cheapest
clearance
clearances
close out
close outs
closeout
closeouts
deal of the day
deal of the week
deals
deal
discount
discounts
discount code
discount codes
discounted
free
inexpensive
liquidation
lowest
cost
low cost
provider
low price
price
prices
limited
time offer
warehouse
warehouses
chain
odd lots
odd lot
outlet
outlets
mall
malls
online
special
wholesale
wholesales
高端关键词
如果你卖的低价产品，可以考虑排除：
designer
high end
expensive
luxury
luxurious
most expensive
high priced
询价关键词
做 C 端的更可能需要排除这类词。
price
prices
pricing
quote
quotes
retailer
retailor
retailors
retailers
comparison
reviews
review
good reviews
good review
amazon reviews
amazon review
best reviews
best review
worst revews
worst review
negative review
negative reviews
DIY 关键词
除非你是卖手工作品，否则可以排除下面的关键词：
craft
crafts
create
creating
hand made
handmade
home
homemade
how can
how does
how to
make
making
when can
when i
where can
科技软件类关键词
可以排除以下关键字来避免和技术相关的搜索词：
burn
burner
code
community
cd burner
cd
cd code
cd codes
cd burners
desktop
developers
for developers
developors
develeoper
disk
download
downloads
dvd
error
file
files
freeware
freemium
free
forum
game
games
gnu
hack
hacks
video game
support
api
shortcut
shortcuts
shareware
tip
tips
video
windows
apps
appz
iphone
mobile
android
droid
web
apple
microsoft
linux
library
libraries
mac
java
html
css
c++
javascript
excel
do-it-yourself
dbase
delphi
sheet
spreadsheet
fox
firefox
visual basic
ajax
sql
mysql
template
templates
open source
public domain
vb
xp
xml
xls
retail
retailer
retailers
sophortcuts
制造和工业和类
antique
export
exporter
exporters
hobby
hobbies
hobbys
import
importer
importers
measurement
model
models
regulations
rent
rental
repair
repairs
retail
retailer
retailers
rules
safety
specifications
specs
standards
store
toy
toys
used
vintage
材料类型
这部分考虑清楚再排除，比如你是卖银制耳环，就要把金相关的词排掉，但不要排了银的关键词。
aluminum
ceramic
cotton
fabric
glass
gold
iron
leather
metal
paper
plastic
rubber
silver
stainless steel
steel
stone
vinyl
wood
污言秽语类
anal
anus
arse
ass
ballsack
balls
bastard
bitch
biatch
bloody
blowjob
blow job
bollock
bollok
boner
boob
bugger
bum
butt
buttplug
clitoris
cock
coon
crap
cunt
damn
dick
dildo
dyke
fag
feck
fellate
fellatio
felching
fuck
f u c k
fudgepacker
fudge packer
flange
goddamn
god damn
hell
homo
jerk
jizz
knobend
knob end
labia
lmao
lmfao
muff
nigger
nigga
omg
penis
piss
poop
prick
pube
pussy
queer
scrotum
sex
shit
s hit
sh1t
slut
smegma
spunk
tit
tosser
turd
twat
vagina
wank
whore
wtf
地理位置类
注意不要排除你想要的地理位置！以美国部分州为例 ：
AL
Alabama
AK
Alaska
AZ
Arizona
AR
Arkansas
更多的位置就不一一在这里列出来了，大家可以到这里看详细的：
Peace Out!
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